Natanael Cano is not just a singer — he’s a phenomenon. Mexican up-and-coming artist Natanael Cano brought street attitude, trap beats, and street credibility to life in local music. He took the traditional corridos and combined them with urban street beat and invented something new: corridos tumbados.
From street maps to world stages, Cano bridged street stories to worldwide sound. And at the beginning — untouched, crisp and on his own terms.
Natanael Cano is one of the wealthiest Latin artists of 2025. Let us see how he acquired his millions in music, business and attitude.
Who Is Natanael Cano
Natanael Cano was born on March 27, 2000 in Hermosillo, Sonora, Mexico. At 9 years old, he began playing the guitar and listening to Mexican music.
He had already penned music in his teenage years. And blending old school love with city rhythms like trap and hip-hop. On YouTube, he uploaded originals and covers. Which is riding on the crest of his raw vocals and new wave aesthetic.
Cano was not only a singer — he was the voice of a generation. His songs were life songs, grind songs, and pride songs.
Natanael Cano Biography / Wiki
| Attribute | Details |
| Full Name | Natanael Ruben Cano Monge |
| Stage Name | Natanael Cano |
| Natanael Cano Date of Birth | March 27, 2001 |
| Natanael Cano Age (2025) | 24 years old |
| Natanael CanoBirthplace | Hermosillo, Sonora, Mexico |
| Natanael Cano Nationality | Mexican |
| Natanael Cano Occupation | Singer, Songwriter, Producer |
| Natanael Cano Genre | Corridos Tumbados, Regional Mexican, Trap |
| Natanael Cano Education | High school (dropped out to pursue music) |
| Natanael Cano Hometown | Los Angeles, California |
| Natanael Cano Net Worth (2025) | About $12 million |
Natanael Cano Net Worth 2025
Natanael Cano worth $12 million as of 2025.
That’s money that he gets from streaming royalties, touring concerts, features, endorsement deals, and labels. He makes millions and millions of dollars each year just from Spotify and YouTube streams alone.
He’s not even an old school artist — he’s a businessman himself. Cano is the master of his own domain, he owns his own brand, and he owns his drops.
| Year | Estimated Net Worth |
| 2020 | $2 million |
| 2021 | $4 million |
| 2022 | $7 million |
| 2023 | $10 million |
| 2025 | $12 million |
He rises fast but in a systematic way. He constructs his empire year after year — more business, more bread, more music.
Natanael Cano Sources of Income
| Income Source | Approximate Annual Income |
| Music Sales & Streaming | $3M – $5M |
| Concerts & Tours | $2M – $4M |
| Brand Partnerships | $500K – $800K |
| Merchandise | $300K – $600K |
| Business Ventures & Label | $500K – $1M |
Cano’s popularity is only due to his online fans. His songs are streamed hundred of millions, and his YouTube account has world fans on a daily basis.
Natanael Cano Career Background
Early Life
Natanael started out like all stars started out years ago — with a dream, a guitar, and a computer and internet connection. He uploaded onto YouTube trapping out current hits and corridos.
His mix of street life and adolescent angst wasn’t missed by Rancho Humilde, a south-of-the-border Mexican record label with L.A. roots.
He joined at the age of 18 with Rancho Humilde and recorded his first album Todo Es Diferente.
Breakthrough and Recognition
His version of the remix of Soy El Diablo with Bad Bunny propelled him from a Mexican phenomenon to a worldwide phenomenon. Latin trap and corridos merged into an entirely new form of music.
All his following albums — A Mis 20s, NataKong, and Nata Montana — became totally viral on Apple Music and Spotify.
He was the figurehead of tumbado corridos, heading the trend in opening doors for a new generation of singers to pursue urban music consistent with local culture.
Business Initiatives
Lost Los CT, Natanael Cano then went on to create his own record label to sell his own tunes and mold artists of his own choosing.
He also endorsed lifestyle and fashion endorsers, exuding those sponsors with which he aligned — young, raw, unapologetically Mexican.
Natanael Cano Lifestyle and Assets
| Category | Description |
| Primary Residence | Los Angeles, California |
| Other Properties | Hermosillo family residence |
| Vehicles | Lamborghini Urus, Mercedes AMG, Corvette C8 |
| Jewelry Collection | Diamond chain with writing and watches |
| Lifestyle | flashy, showy, musically gifted |
Cano’s existence is a testament to success — designer closets, high-end cars, and fashion baubles. Where there’s glamour, of course, there must be prep. Some of his expenditure is brand purchases that coordinate with the brand.
Young, loose, and arrogant of what he has achieved.
Natanael Cano Awards and Honors
Latin Grammy nomination for Regional Mexican Album
Billboard Latin Music Awards
YouTube Creator Award for live streaming excellence
Creator of the musica trend corridos tumbados
Joint work with artists on hits like Bad Bunny, Ovi, and Peso Pluma
Natanael doesn’t produce hits — he redefines a generation’s sound.
Natanael Cano Public Persona and Personality
Cano’s personality is vibrant, dynamic, and explosive — but never false. He never has any problem speaking his mind, whether in interviews or social media.
This integrity is rewarded with dedication of his fan base. They see him as being on their level — an ordinary boy who achieved all this without ever trying to be anything else.
Natanael Cano Social Media
| Platform | Followers (2025) | Handle |
| 8 million | ||
| YouTube | 6.5 million | |
| TikTok | 5 million | |
| Spotify Monthly Listeners | N/A | N/A |
Cano is a web king. There are new records being broken all over the world and he’s one of the most streamed Latin artist of all time.
Natanael Cano Philanthropy and Community
Even though he was successful, Natanael also goes back to Sonora from time to time to give young programs and upcoming artists money. He’ll be most happy to inform them how proud he is to have Mexico represented and how he can assist others in becoming successful.
He shows hundreds of thousands of young Christians that sponsorship isn’t necessary — but passion.
Natanael Cano Attitude and Work Ethic
Cano does not rest. He records day and night, he travels day and night, and he makes each record like he made the first one. He was widely cited in a recent interview, “I make music because it’s what I breathe. Money came after, but music was always first.”
This kind of attitude keeps him up and under the spotlight. He is young but already has the street-savvy businessman.
Frequently Asked Questions (FAQs) About Natanael Cano
Natanael Cano is approximately how much in 2025?
Approximately $12 million from tours, music, and sponsorships.
Why is Natanael Cano so famous?
By singing corridos tumbados — trap for young and old — and accompanying them with collaborations with international stars such as Bad Bunny.
Is Natanael Cano independent?
He started at Rancho Humidle but ended up with his own label, Los CT, seeking creative freedom.
Where is Natanael Cano from?
Los Angeles, California.
How does he differentiate himself from other musicians?
His genre-bending bravado, his entrepreneurial vein, and pride of heritage.
Natanael Cano’s is fresh legend — a bootstrapper artist who blended old Mexico and new sound and hit paydirt with his music.
At 24, valued at $12 million in 2025, he’s already a genre-bender, pop culture sensation, and symbol of a generation that won’t be quieted.
Cano is the embodiment of empire creation by work ethic and dedication — and a dash of rhythm.
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