Step-by-Step: How to Set Up Your Facebook Ads Account in 10 Simple Moves

Creating Facebook ad account allows businesses to leverage Meta’s extensive targeting options and cutting-edge advertising toolkit to generate leads and boost revenues. If you’re struggling to understand how to create a Facebook ad account, you’re probably gearing up to promote your brand offerings with immersive ad campaigns.

Facebook reigns supreme as the most popular social media platform, making it an excellent choice for e-commerce brands and service providers. Setting up an ad account is simple, but it’s important to follow the steps and add accurate payment details to avoid complications while setting up ad campaigns.

Our detailed guide will help you navigate the Facebook create account page to set up your profile, assign roles to team members and generate leads with winning ad campaigns.

Why Create Meta Ad Account?

What is an ad account and how will it benefit your business? At GCG Media, we encounter innumerable entrepreneurs and advertisers struggling to generate leads and secure high returns through digital advertising campaigns. We understand their skepticism and frustration as all platforms have their limitations, offering minimal results despite heavy spending.

Facebook’s pay-per-click model offers a result-oriented approach that benefits businesses with higher returns on advertising spending (ROAS). When you create a Meta ad account, you invest in an innovative toolkit and a streamline dashboard to publish campaigns and monitor their performance with data-driven insights.

Facebook ad account allows advertisers to allocate roles for various team members, limiting their access based on their responsibilities. Meta offers a transparent billing system and a wealth of tools to monitor campaign performance and secure tangible results. 

Step-by-Step: Creating a Facebook Ad Account

The steps below will help you navigate the Facebook create account page to set up your profile with a few simple clicks.

Step 1: Create a Facebook Business Account

In order to create a Facebook ad account, you need to set up a Business Account to access the Meta Business Manager. This innovative toolkit works wonders at streamlining all advertising responsibilities, allowing advertisers to manage multiple campaigns and allocate roles to team members.

Setting up a business account is important to separate your personal account and other Facebook pages from the account dedicated to your advertising efforts.

Follow these steps:

• Go to https://business.facebook.com/
• Select ‘Create a Business Account.’
• Provide the required information.
• Select all the existing pages, groups and other assets you’d like to link to your business account.
• Add team members and assign them roles.
•  Review all the information and click on Confirm.

Step 2: Set up your Facebook Ad Account Profile

You can set up your Facebook ad account directly from your Business Manager profile – considerably simpler than making an account from scratch.

Here’s how you can create ad account Facebook:

• Open Settings from your Business Manager profile.
• Locate and select the “Add Ad Accounts’ feature on the top-right corner of the screen.
• Choose a name, time zone and billing currency for your ad account.
•  Review the information and confirm.

Step 3: Adding Team Members

Adding team members to your add account is highly advisable to avoid losing access to your profile when slammed with restrictions and bans.

Here’s how you can add team members:

•  Open Business Manager and click on People
• Click on the Add tab to start adding team members.
• Then, add the email address of each team member to send them an invitation.
• Select permissions to determine the accessibility level you want to grant to each team member.

Step 4: Assigning Roles to Team Members

Once you’ve added team members, it’s time to assign roles and assets so they can start working on the ad campaigns. You can assign assets like Facebook Pixel and give access to the pages and groups you’re operating through Meta Business Manager.

You simply need to select the asset and then choose the right role to each team member, granting access based on their roles.

Step 5: Setting up Billing Details

Setting up billing and payment methods is often the most complicated aspect of making a Facebook ad account. The process is simple but errors like inaccurate payment details can lead to complex issues.

Here’s what you need to do:

•         Go to Settings and click on Billing and Payments
•         Select the payment method option.
•         Fill out your credit card details and select the right currency.
•         Review the information before saving your details.

Step 6:  Defining the Spending Limits

Setting spending limits and defining the payment threshold is crucial to avoid overspending and adopt a calculated approach towards securing tangible results.

Here’s how you can set the payment threshold:

• Open payment methods.
•  Click on the pencil icon next to the threshold.
•  Set a maximum threshold based on your advertising goals.

After defining the payment threshold, follow these steps to set your spending limits:

• Go to payment settings.
• Click on the three dots icon next to the account spending limits icon.
• Then, select the appropriate limit.
• Review and save your settings.

Facebook typically takes around 15 minutes to implement these settings.

Step 7: Planning your First Ad Campaign

Now that your Facebook ad account is ready to use, it’s time to familiarize yourself with all the formats and tools and plan your first ad campaign. Take your time to explore all the tools offered within the dashboard, especially the audience targeting features and campaign objectives.

You can explore a wide variety of ad formats and placements, and engage your target audience with diverse advertisements to appeal to a wider demographic. Explore features like target audience, ad spending, optimization tools, scheduling and advertising goals.

Step 8: Curate Compelling and Unique Content

Once you’ve explored the tools offered within Facebook ads manager, start working on curating 100% original and unique content that resonates with your target audience and brand identity. Facebook’s advertising space is highly saturated and overcrowded with high-definition images and videos featuring immersive content.

It’s important to pour effort into the creative process and personalize the advertising experience to audience preferences. A winning advertisement is a combination of visually appealing graphics, evocative colors and messaging, consistent branding elements and crisp copy that inspires action.

Step 9: Selecting Formats & Targeting Options

Once your ad content and copy are ready to be utilized, it’s time to select the most appropriate format to achieve your desired advertising objectives. You can set up carousel ads, right column ads, collection ads, or marketplace ads, depending on audience preferences and goals. It’s important to understand the unique advantages of each format and placement to use this feature effectively.

While selecting the right audience, be sure to utilize all targeting options to broaden your horizons and increase the likelihood of acquiring new customers. Instead of limiting your campaigns to demographics-based targeting, take advantage of Facebook’s behavior and interest-based targeting.

Step 10: Monitor Performance for Continual Improvement

After you’ve published your first ad campaign, it’s time to monitor its performance using data-driven insights that reveal impressions, engagements, conversions and click-through rates. Examine how target users are interacting with your campaigns and identify areas for improvement.

Final Thoughts

Facebook advertising demands creativity and originality – factors that are often overlooked when advertisers are overwhelmed with restrictions and technical glitches. At GCG Media, we offer a specialized Facebook Agency Ad Account to eliminate frustrations and inspire creativity.

Powered with a cutting-edge AI-driven algorithm to make your ads go viral, our dedicated account will help you acquire new customers and drive website traffic. We enjoy a privileged relationship with Meta, and through our advertising account, we help clients bypass restrictions with reliable technical support.  

Get in touch with our team to learn how our advertising account can supercharge your lead generation efforts.