How to Localize and Optimize Your Mobile Application?

As technology continues to shape every industry, businesses have several ways to expand their reach globally. The use of the internet and smartphones is increasing globally, empowering companies and digital solutions to create their mobile apps for enhanced accessibility. Nearly three-quarters of the population will use smartphones to access the internet by 2025. This indicates a pressing demand for investing in mobile applications for businesses and online brands. Creating a digital platform or application isn’t a good recipe for long-term success. You need app localization services to localize your mobile application to cater to a specific market’s cultural, linguistic, and technical needs. 

Mobile App Localization

App localization involves translating application design, in-app content, visual designs, and elements, to appeal internationally. The primary goal is to break down language barriers and ensure users across different regions experience an optimal and highly intuitive experience. 

Prepare Your App For Localization

Before delving into the technical intricacies of app localization, it’s essential to prepare your app content and source files for localization. Analyze your target markets, and prioritize languages to capture a significant market share every time you localize your app. Choosing the right market and language requires conducting market research and identifying the scope of your app. According to statistics, over 255 billion downloads have been recorded for mobile apps in 2023 alone. These 255 billion downloads don’t come from a single language version. English, Chinese, and Spanish audiences account for 55% of downloads. That’s why planning app localization into different languages is crucial for success. 

App Layout and Design

This is the basic component of app localization. A mobile app cannot simply thrive globally without a highly immersive design or layout. Localizing the user interface, layout, and design of your mobile application while sustaining the same responsiveness across different platforms is complicated. Localization services help create localized instances and designs to immerse a wider audience. Address design considerations to cater to diverse languages and cultures. Additionally, you need to adapt the application’s color theme and palette to align with the visual and cultural preferences of your target audience. 

App Content Translation

Similar to design, localization of textual content and elements is also essential for successful localization. Developers offer compelling app copies and content to align with relevant keywords. However, when creating a localized version of a mobile app, they often struggle to translate app content with high accuracy and precision. Creating app content that captures the nuances and idiomatic expressions of your target language helps communicate and interact with a wider audience. But this demands the expertise of a professional translation agency.

Localize Images and Visual Elements

Localization covers each aspect of your mobile app. From clumsy text to poorly aligned images, localization is the process of improving user experience across different languages and platforms. To truly connect with your global users, make sure your application’s visual elements and images align with their expectations and preferences. Images and visual elements are a great way to engage users if they are designed professionally. 

QA and App Testing

Once you have localized the primary design and content of your mobile app. It’s time to perform quality checks and testing to ensure your app runs smoothly across different languages and platforms. QA and testing is a process that cannot be managed without a second opinion or expert consultation. This calls for the best software localization services to thoroughly test functionality, layout, and linguistic accuracy to identify bugs and report them. By doing this, you can be sure that your application has the potential to address and serve users globally. 

App Store Optimization

At this stage, you have published your localized version to the app store. It can be accessed by a wider audience, but still, it isn’t reaching the expected number of downloads. App store optimization provides easy and fast access to the global markets. 

Localize Your Listing in App Store Connect

The App Store is accessible in 175 countries and more than 40 languages. You can localize your app store listing to improve visibility and reach more people. This process is more than just literal translation as it involves optimizing keywords, images, and supported locales to adapt your store listing.

Add Supported Locales

Conduct keyword research and shortlist supported keywords to add them to your app store connect. You can use these keywords to further optimize your app content and description. Don’t focus on stuffing them around your content, perform content optimization and integrate these words naturally. 

Localize Screenshots

App developers have to add application screenshots to give a quick sneak peek of user interface and functionality. Optimizing these screenshots can further enhance your app store performance. Translate the application name, design, and content that is being displayed in these screenshots to appeal internationally. Localized screenshots are a great way to engage and immerse global users. 

Final Thoughts

Mobile applications are becoming a new norm as more users prefer accessing applications over their mobile phones. As mobile applications are a great investment for businesses and startups, they need a unique approach to ensure long-term success in the global market. App localization allows you to create localized experiences that speak to a diverse audience and immerse users globally. To add more value to your localization efforts, you can perform app store optimization for seamless ranking across different regions. 

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